Friday, October 30, 2020

Beyoncé launches Adidas x IVY Park Drip 2 and it is effortlessly functional, stylish and inclusive Adidas and Beyoncé proudly reveal the second product offering in their partnership with the Adidas x IVY PARK collection. Aptly called Drip 2, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories, available online on 29th October 2020, and in-stores on 30th October respectively. “This is my Park” - revealed via a series of images and videos featuring Beyoncé, the artist, creative visionary, mother and businesswoman asks the viewer to find their park -- the place, imagined or real, that defines and centers them. Where is your beast mode? What drives you? Where do your dreams lie? What is your motivation? The answer - “your park” and the second collection from Adidas x IVY PARK. Inspired by the inner beauty, strength, resilience and energy of artists who have found their respective parks, Beyoncé and Adidas celebrate remaining positive and always finding joy.   View this post on Instagram   A post shared by Beyoncé (@beyonce) on Oct 22, 2020 at 8:03am PDT As the world faces various conflicts with unknown outcomes, Beyoncé looked inward to find the ability to mentally, physically, and emotionally find her park. Between video calls and what she and her children call “Fashion Fridays,” Beyoncé found laughter and joy in the stillness that came along with her new way of living.   View this post on Instagram   HONEY DRIP Online @ Adidas.com Oct 29 / In-store Oct 30 A post shared by Beyoncé (@beyonce) on Oct 28, 2020 at 4:04pm PDT Adidas x IVY PARK pushes the boundaries of traditional performance wear to deliver a collection that is effortlessly functional, relentlessly stylish, and always inclusive. Rendered in a vivid color palette of real coral, mesa, yellow tint, dark green and green tint, styles illustrate a work ethic as relentless and innovative as that of their creator.   View this post on Instagram   DE-GRASSY DRIP Online @ Adidas.com Oct 29 / In-store Oct 30 A post shared by Beyoncé (@beyonce) on Oct 28, 2020 at 10:01pm PDT The Drip 2 collection includes everything the wearer needs to own the gym to life transition and utilizes UNITE FIT as the new standard of inclusive and genderless sizing, allowing an impressive size range of XXXS-4X for the apparel collection in many styles. For accessories, a selection of belts, socks, and hats, alongside functional belt bags, fanny packs and a duffle bag complement the utility and versatility of the apparel collection.   View this post on Instagram   AZURE DRIP Online @ Adidas.com Oct 29 / In-store Oct 30 A post shared by Beyoncé (@beyonce) on Oct 29, 2020 at 5:59am PDT IVY PARK also expands its footwear offerings with six new styles including updated colorways of the IVY PARK Ultra Boost, Nite Jogger and Super Sleek 72 silhouettes, while introducing the IVY PARK Forum sneaker in both Mid and Lo offerings. The footwear reinterprets classic Adidas silhouettes and incorporates innovative lacing and hook systems, allowing the wearer to clip the shoes to a gym bag.   View this post on Instagram   CANARI DRIP Online @ Adidas.com Oct 29 / In-store Oct 30 A post shared by Beyoncé (@beyonce) on Oct 29, 2020 at 9:00am PDT adidas x IVY PARK combines Beyoncé’s love of athleticism and fashion with Adidas’ performance and innovation to push the boundaries of athletic wear and inspire anyone who understands that beauty is more than physical appearance. True beauty is in the health of our minds, hearts, and bodies, and expresses itself through inclusivity, love, laughter, action, and joy.   View this post on Instagram   CORAL LAKE DRIP Exclusively Online @ Adidas.com Oct 29 A post shared by Beyoncé (@beyonce) on Oct 29, 2020 at 12:00pm PDT ALSO READ: Beyoncé delivers powerful speech during Dear Class Of 2020, speaks on Black Lives Matter, sexist industry https://ift.tt/3kLp7EX

Adidas and Beyoncé proudly reveal the second product offering in their partnership with the Adidas x IVY PARK collection. Aptly called Drip 2, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear, accessories, available online on 29th October 2020, and in-stores on 30th October respectively.

Beyoncé launches Adidas x IVY Park Drip 2 and it is effortlessly functional, stylish and inclusive

“This is my Park” - revealed via a series of images and videos featuring Beyoncé, the artist, creative visionary, mother and businesswoman asks the viewer to find their park -- the place, imagined or real, that defines and centers them. Where is your beast mode? What drives you? Where do your dreams lie? What is your motivation? The answer - “your park” and the second collection from Adidas x IVY PARK. Inspired by the inner beauty, strength, resilience and energy of artists who have found their respective parks, Beyoncé and Adidas celebrate remaining positive and always finding joy.

 

View this post on Instagram

 

A post shared by Beyoncé (@beyonce) on

As the world faces various conflicts with unknown outcomes, Beyoncé looked inward to find the ability to mentally, physically, and emotionally find her park. Between video calls and what she and her children call “Fashion Fridays,” Beyoncé found laughter and joy in the stillness that came along with her new way of living.

 

View this post on Instagram

 

HONEY DRIP Online @ Adidas.com Oct 29 / In-store Oct 30

A post shared by Beyoncé (@beyonce) on

Adidas x IVY PARK pushes the boundaries of traditional performance wear to deliver a collection that is effortlessly functional, relentlessly stylish, and always inclusive. Rendered in a vivid color palette of real coral, mesa, yellow tint, dark green and green tint, styles illustrate a work ethic as relentless and innovative as that of their creator.

 

View this post on Instagram

 

DE-GRASSY DRIP Online @ Adidas.com Oct 29 / In-store Oct 30

A post shared by Beyoncé (@beyonce) on

The Drip 2 collection includes everything the wearer needs to own the gym to life transition and utilizes UNITE FIT as the new standard of inclusive and genderless sizing, allowing an impressive size range of XXXS-4X for the apparel collection in many styles. For accessories, a selection of belts, socks, and hats, alongside functional belt bags, fanny packs and a duffle bag complement the utility and versatility of the apparel collection.

 

View this post on Instagram

 

AZURE DRIP Online @ Adidas.com Oct 29 / In-store Oct 30

A post shared by Beyoncé (@beyonce) on

IVY PARK also expands its footwear offerings with six new styles including updated colorways of the IVY PARK Ultra Boost, Nite Jogger and Super Sleek 72 silhouettes, while introducing the IVY PARK Forum sneaker in both Mid and Lo offerings. The footwear reinterprets classic Adidas silhouettes and incorporates innovative lacing and hook systems, allowing the wearer to clip the shoes to a gym bag.

 

View this post on Instagram

 

CANARI DRIP Online @ Adidas.com Oct 29 / In-store Oct 30

A post shared by Beyoncé (@beyonce) on

adidas x IVY PARK combines Beyoncé’s love of athleticism and fashion with Adidas’ performance and innovation to push the boundaries of athletic wear and inspire anyone who understands that beauty is more than physical appearance. True beauty is in the health of our minds, hearts, and bodies, and expresses itself through inclusivity, love, laughter, action, and joy.

 

View this post on Instagram

 

CORAL LAKE DRIP Exclusively Online @ Adidas.com Oct 29

A post shared by Beyoncé (@beyonce) on

ALSO READ: Beyoncé delivers powerful speech during Dear Class Of 2020, speaks on Black Lives Matter, sexist industry



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