Sonam Kapoor explains why she will sport only red outfits during The Zoya Factor promotions Sonam Kapoor explains why she will sport only red outfits during The Zoya Factor promotions In keeping with the premise of The Zoya Factor that deals with superstitions, Sonam Kapoor is following a quirk of her own -- starting with the trailer launch today, the actor will be seen sporting only red outfits at the promotions. “It was my idea to wear red at the promotions," smiles Kapoor, happy to imbibe the spirit of her character Zoya Solanki off-screen as well. “I wanted to do full justice to the story and my role. I thought this was the best way to introduce viewers to the eccentricities of Zoya. The Zoya Factor is about the titular character being considered a good luck charm for India's cricket team at the World Cup. So why not go about the promotions the Zoya way? Also, red is considered an auspicious colour. We're going the extra mile to make sure that luck is on our side too.” The Abhishek Sharma-directed film, based on Anuja Chauhan's bestseller by the same name, promises to be one of those rare, feel-good chick flicks that Bollywood is starved of. It won't even be wrong to credit Kapoor for bringing the genre into the mainstream with her 2010 outing, Aisha. With Khoobsurat (2014) and Veere Di Wedding (2018) becoming box-office successes, she has become the unofficial champion of the genre. “This genre makes you laugh, feel and empathize with the characters, and also enjoys maximum repeat audiences. With its massive commercial prospects, it cannot be under-appreciated for too long,” reasons the actor, adding that the category helps female actors in being heard. “It provides for women to have prominent roles and showcase their perspective, which is sometimes not that well understood. That's most important." The Zoya Factor is an unusual story of Zoya Solanki who's an advertising agent becoming a lucky charm for the Indian cricket team when she chances upon meeting the captain of the team Nikhil Khoda aka Dulquer Salmaan and how it starts raining luck ever since then! The film is slated to release on 20th September 2019. ALSO READ: The Zoya Factor: Here’s why Sonam Kapoor and Dulquer Salmaan postponed the trailer launch https://ift.tt/2ZquCCs